Podcasts are my favorite, and while I don’t really believe in multitasking you can almost always find me listening to a podcast when I’m in the car, working out, or cleaning (oh, wait, I don’t really clean). Unless you’ve been living under a rock, I’m sure you’re up to speed on what a podcast is and how they work, so we’ll just skip ahead to the fun stuff- my favorites!
As a new-ish digital marker and blogger, I’m still learning all about SEO. I know the basics (use alt tags, keyword research, blah blah blah) but thankfully, I have my co-worker Ross, who knows his SEO stuff. I asked Ross to write a basic SEO for bloggers post- just a few things that he thinks are the very most important.
Just a quick background on Ross- when he’s not at work he is part cage fighter, part Gary Vaynerchuck fanboy, and part Corgi enthusiast (ok fine, I may have made that last part up). Ross says he is going to start a blog one day, but until then you can find him on Twitter and Instagram.
After spending a few months working next to a communications major turned digital marketing manager and successful blogger, I’ve learned a thing or two about complementary skills. Not just in words of affirmation, but in combining totally different people’s strengths to make a powerful team. The same can be said for any blog.
You can have the best advice or listicles on the planet, but if no one can find them, they fall flat. If your technical SEO is on point, but your post is somewhere out in left field, no one is going to care to share. Bottom line– there may be no tried and true SEO blueprint, but every blogger that dominates the SERPs writes with these 3 elements in mind.
ONE/ To Your Own Self Be True. Keeping it 100 is more than a common comment reaction on social media, it’s a sure-fire way to make sure whatever it is you write is authentic. How can anyone expect to have a genuine emotional response to something that the author doesn’t give the slightest care about? Seriously, good content comes from good intentions. Also, SEO is influenced by freshness, volume, and relevance. Good luck pulling that off without commitment.
TWO/ Know Your Audience. This goes without saying, everything you write on the internet is going to be read by two separate but equal entities– people and robots. The old school of thought that you should write for one over the other is being erased by Google’s evolution, always write for both. When you think about what keywords resonate best with your passion, identify an audience who will care. Once you begin pumping out content for a target audience, organize it in such a way that the smartest algorithm in the history of mankind can index it appropriately. The age old maxim “what came first, the chicken or the egg” directly applies to human and artificial intelligence–both robots and people matter.
THREE/ Work So Hard Your Heroes Become Allies. I’m a big quote guy, maybe because I find inspiration in other people’s greatness, or just because they are catchy–whatever. The point is, find out who or what inspires you, and write to them. This doesn’t mean send your celeb crush stalker mail or harass their inbox. Do not do that. But everyone who blogs should read other blogs. Find the ones you resonate most with, and reach out to them. At the very least, you’ll have a standard to judge your own content quality, who knows, maybe you’ll start a relationship based on mutual respect and guest blogging. You’ll never know if you don’t try, but you’ll be surprised how easy it is to vibe with like-minded people (and how much it pays off in terms of high-quality web traffic).
Maybe you’re thinking, nothing this philosophy bro just said has anything to do with SEO, and you’d be right. That’s the beauty of internet marketing. When you write for yourself, an identified target audience composed of human and robot alike, and (my personal hero) Joe Rogan, it doesn’t matter. Natural keyword density will occur, form fitting anchor text appears for your obligatory backlinks, and nothing or no one will accuse you of spam.
What confuses you about SEO?
Any SEO tips and tricks to share?
I’m Kristine and I’m a 33-year-old girl from Long Island, New York. (I’ll be 34 on Saturday!) I currently work at a law firm in their marketing department. I’m responsible for handling all of their social media channels, blogs and events. I’m a champagne lover, list maker and dog enthusiast. South of Plum is a place where I treasure life’s simple moments. You will find party planning ideas, DIY projects, recipes and other personal stories. Follow me on Twitter or Instagram!
Whether you are hosting a 5K walk or a cocktail reception fundraiser, it is important to market your event for added exposure. Marketing can be costly, but if you have enough manpower, you can share the details of your event and garner new participants for free.
Social media can be a powerful tool if you let it. There are many upsides to using social media. Here are five ways to promote your event via social media.
One // Everyone and their mother (including my own) is on social media.
When it comes time to promote an event, company or product, these people are your referral sources! They know you and hopefully will support a cause that has your name attached to it. Share it on Facebook, Twitter, Instagram and Snapchat. Ask your good friends and family members to share your status/tweet/picture with their friends. This increases the reach exponentially.
Two // It’s free! (for the most part)
Depending on what your objective is, you can promote your event on all the social media channels for no cost. If you want a more targeted audience, Facebook and Twitter have paid advertising options. You can narrow down who will see your ad. It’s pretty cheap and well worth it.
Three // Create an event hashtag.
I am currently on the planning committee for a 5K walk and we created a hashtag for participants to use before, during and after the event! It helps us keep track of the online conversation. It’s also a great way for them to see who else is participating in the same event.
Four // Use an Instagram board.
You probably have seen this time and time again, but I think this is a great day-of event idea. You can purchase one online and personalize it to your event (include your event hashtag!). On the day of the event, walk around and ask participants if they would like to take a photo behind it. Take the picture with their camera phone – this way they have the photo and can easily upload it to Instagram or any other social media outlet. Bonus – if they forget the hashtag – it’s on the Instagram board and automatically in the photo!
Five // Distribute postcards with hashtags and social media channels.
If you are looking to get a jump start on promoting your special event, send out postcards to the intended participants. Include all relevant hashtags and social media channels so they can start following you BEFORE the event takes place. The goal is for people to start the conversation on their own social media channels, creating a buzz within the community.
These ways can also be used to market your business, blog, product, etc. Social media is a great tool to increase exposure quickly and efficiently.
What are your best tips and tricks for promoting your events and projects on social media?
This is a guest post written by Katerina Jeng, blogger at Scratch The List. Scratch The List is a “bucket list blog” that chronicles her travel and lifestyle adventures, and inspires others to make their lives worthy of their dreams. Follow Katerina on Twitter for marketing goodness and snippets of everyday life.
Happy 2016, friends! If you’ve resolved to supercharge your marketing game in the new year, you’ve come to the right place.
I’m Katerina, and I’ve been in the marketing field since I graduated Cornell University in 2013. My first gig was at Yahoo, where I got to work on some pretty cool projects like Flickr’s 20Under20 campaign. I’m currently doing digital marketing at a small company called Brandfolder, and am truly enjoying the fast-paced, career-accelerating nature of a startup. Erin invited me here to share my top 9 tips for becoming a stellar digital marketer. Whether you’re looking to get into the field, or have years of experience under your belt—these tips will help you at any stage of your career.
- Set Goals
Setting goals is a crucial step for ensuring you’re achieving your highest potential and motivating your day-to-day work. Your goals should be measurable and outline a time frame. For example: Grow our following by 20% across all social channels by March 1st, 2016. Make sure your goals align with your team’s goals, as well as the company’s overall goals—this way, you can show that you’re directly contributing to the success of your company.
- Stay Organized
Not only will organization help you achieve your goals, but it’ll help you be more efficient and productive at work. My go-to tools include Pocket (for saving helpful articles I want to read later), Evernote (for taking notes on projects and meetings), and Trello (for keeping track of my tasks).
- Communicate With Your Team
Every company changes in their own ways: deadlines get pushed out, priorities shift, and goals adjust based on quarterly revenue. This is why communication is essential for making sure you’re up-to-date on all changes, and that you’re aligned with your team. I suggest having a quick conversation with your manager and/or peers about the best way to communicate with them—Do you use an internal communication tool like IM or Slack? Does your team prefer email, or a light tap on the shoulder to resolve an issue face-to-face? If something urgent comes up, is your manager okay with text message? These are all great questions to ask.
- Be Proactive
When you’re assigned a task, don’t automatically take it for face value. Instead, think about what other sub-tasks it entails, or how you can go above and beyond to actualize a bigger accomplishment out of that one task. For example: You’re assigned the task of reaching out to industry influencers to help promote a new product release. Sub-tasks include: Researching which influencers you’d like to reach out using tools like Buzzsumo, writing a thoughtful message to introduce yourself and your product, scheduling a timeline for reach-out and follow-up emails, and keeping track of responses. “Above and beyond” tasks include: Outlining a plan for cultivating relationships with these influencers beyond this project, proposing co-marketing techniques, and brainstorming unique ways to leverage their networks.
- Build Up Your Personal Brand
In today’s modern world, you are an extension of your company—especially in marketing! To create a powerful personal brand, first think about your personal brand vision: Would you like to be known as an expert in a certain field? Are there certain qualities or values you want to associate with your personal brand? Then, make sure your social media profiles are consistent with bios that portray this personal brand vision and clear, professional-looking head shots. Finally, populate your social media channels with content that aligns with your brand, and produces value for your audience.
- Keep Up With Industry News
Reading about the latest marketing trends, reports, and tricks of the trade will keep your professional skills sharp. It’ll also give you more content to post on your social media channels, which creates authority and expertise for your personal brand. I love using Feedly to easily read all my favorite blogs from one place.
- Dive Into Analytics
Don’t be afraid to get into the nitty gritty of your campaign’s analytics! In marketing, it’s important to be both creative and analytic—You can create a kick-ass campaign, but it’s equally as valuable to understand its success (or lack thereof), and how to optimize for future campaigns. Erin has a great post on How to Pass the Google Analytics IQ Test if you’d like to add an awesome certification to your resume.
- Unplug When You Get Home
Once you’re done with work for the day, BE DONE WITH IT! Try not to check your emails or messages (unless you’re working on something urgent, or need to be online for a certain reason). Taking time for yourself, your hobbies, and daily R&R is key to avoiding burnout. Don’t think of unplugging as a negative thing—think of it as the best thing you can do for yourself. You’ll return to the work the next morning feeling refreshed, motivated, and ready to seize the day.
- Inject Passion Into Your Work
The best way to become an indispensable marketer is to truly be passionate about what you’re doing. It’s a given that every job entails those mundane tasks that you may not love doing, but if you can see the bigger picture of why even those tasks contribute to your overall passion, you’re golden! Perhaps that task will help you hone in on a skill that you don’t have much experience with, or maybe it can help you excel at your side-passion (like blogging!). Find ways to love what you do every day.
What are things that help you become a better marketer? We want to know! Leave a comment below, or tweet us at @erincusackblog and @katerinajeng.
If you follow me on Twitter then you probably know that I had a mini staycation before I started my new job on Thursday (if you don’t follow me on Twitter, you should do that). Being home in the middle of the week was not as much fun I expected it to be. Don’t get me wrong, it was REALLY nice for the first day and a half or so, and I did get a lot done. But it also sort of made me re-think the whole stay at home girlfriend fantasy I’ve been indulging in last few weeks. I’m really into my routine and being moderately productive, so it felt weird to just do what I wanted and hang out. Anyway, the new job started and I’m really looking forward to this next phase of my career. In the meantime, here are some things I found online this week.
Hubspot is basically my bible for all things digital marketing, this week they wrote and interesting post on “copying” content and ideas and how its ok, even advisable, to do. Obviously, they are not saying It’s ok to steal or plagiarize, more like borrow inspiration. How often do you see an awesome post and think- “man, I wish I thought of that,” or even “I could have written that post better.” Hubspot says go for it!
Neely’s Twitter is one of my favorites to follow, she is constantly posting the best of both worlds- random thoughts and great content. Basically, she rules her Twitter game. Lucky for us, she posted her Best Twitter Tips on her blog this week! Definitely check them out if you’re looking to increase or improve your Twitter presence.
I have been doing my best to grow my blog before my new job gets crazy. I’ve learned that networking with other bloggers is extremely valuable. Joining a few Facebook groups for bloggers has been game changing for me. I don’t really know a lot of other bloggers in real life, so finally having the feeling that someone understands me is so rewarding! Anyway, here are a few more Networking Strategies to Grow Your Blog as posted by Jackie from Jade & Oak.
Last week I linked to an article about the best career advice, this week I found a post about the best life advice. I particularly agree with “make your bed every day,” I can personally attest that my life changed a little when I started consistently making my bed.
How do you feel about “copying”?
What did you read, or write, this week?